Mila Veth

 Mila Veht.

My entrepreneurial journey began in e-commerce, where I built and managed businesses selling nutritional products for athletes, fitness enthusiasts, and bodybuilders through Amazon. Those early years taught me invaluable lessons about customer needs, operational excellence, supply chains, branding, and the discipline required to scale a business in a highly competitive market.

Building those businesses helped me become self-reliant, financially independent, and confident in making strategic decisions. More importantly, it taught me how innovation, persistence, and execution can transform a simple idea into a successful enterprise.

Today, as a CEO, CFO, and investor, I am passionate about identifying breakthrough technologies with the potential to create entirely new markets. I am particularly excited by the convergence of Artificial Intelligence, Extended Reality, and Augmented Reality, and the opportunity to integrate these technologies into lightweight everyday eyewear.

I believe the transition from smartphones to intelligent eyewear represents one of the most significant technology shifts of our time. The ability to combine AI, XR, and AR into elegant, rimless eyewear has the potential to redefine how people interact with information, communicate, work, and experience the digital world.

That is why I am drawn to deep-tech ventures that combine visionary engineering with scalable business models. The future belongs to innovators who can transform advanced science into products that millions of people can use every day.

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